“Life isn’t about finding yourself. Life is about creating yourself.” – George Bernard Shaw


Aad is a senior international executive coach, team coach and seasoned HR executive with over 30 years of experience in global blue chip companies such as Unilever, SmithKline Beecham, Novartis and DSM. He now works with his European clients in Pharmaceuticals, FMCG, Energy, Chemicals, Education and Technology.

Senior Leadership and Human Capital is what Aad is passionate about, always in context of building successful businesses. In his practice he is focusing on coaching executives and leadership teams. His work with executive teams is characterized by building alignment, shared vision and committed relationships to deliver the business agenda. Aad also supports executive teams in leading change and mobilizing engagement. He enjoys designing and delivering tailor made leadership development programs with a special focus on helping leaders to become better coaches and on the development of senior HR leaders.

Aad is an Adjunct Professor, Impactful Leadership and Corporate Finance Programme at BMI (Baltic Management Institute) Lithuania-USA-China. He is also accredited practitioner in MBTI, Situational Leadership and in Human Synergistics tools.

Prior to starting Avvartes in 2011, Aad was a member of global / regional executive leadership teams and has been leading global / regional HR teams of up to 220 professionals serving customer groups of more than 12’000 employees in businesses with annual sales of up to USD 6 billion. He has been working with senior business leaders and their teams, leading projects, building businesses and leading complex change around the globe. Aad has deep and varied Merger and Acquisition experience in different industries.

Avvartes Partners was born from his desire to bring fresh, strategic, cutting-edge solutions to the globalizing corporate arena by bringing together a unique group of outstanding international Human Capital Experts. Each member is strongly rooted in her/his part of the world and in the Avvartes Partners values of integrity, generosity and passion.

25% of his time Aad is working for free supporting leaders and organizations in especially developing economies.

In his coveted downtime, Aad enjoys running, mountain biking, hiking and skiing as well as spending time with his wife and their four children.

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